TOP SELLERS
PRODUCTS BUILT BY STYLISTS FOR STYLISTS
DAILY SHAMPOO
& CONDITIONER
MOISTURIZING SHAMPOO
& CONDITIONER
Purple shampoo
LEAVE-IN CONDITIONER
WORRY FREE
HAIR CARE
GLUTEN + SULFATE + PARABEN FREE
Gluten, sulfate, paraben, and cruelty free, our
vegan formulations start in a base of coconut water.
We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.
Pure. Clean.
Natural.
Free from formulas that harm our hair and the environment. Modern, clean & plant-driven approach to hair.
Marula Oil
Rich with Oleic and Omega Fatty Acids, Marula promotes moisture and hydration while also providing a protective layer of nutrients and antioxidants.
