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CLEAN BEAUTY,

CLEAR CONSCIENCE

BEAUTY BEYOND COMPROMISE 

TOP SELLERS

PRODUCTS BUILT BY STYLISTS FOR STYLISTS

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DAILY SHAMPOO

& CONDITIONER

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MOISTURIZING SHAMPOO

& CONDITIONER

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Purple shampoo

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LEAVE-IN CONDITIONER

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WORRY FREE
HAIR CARE

GLUTEN + SULFATE + PARABEN FREE

Gluten, sulfate, paraben, and cruelty free, our

vegan formulations start in a base of coconut water.

We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.

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COCONUT WATER BASED FORMULAS

NATURE'S MOST PERFECT WATER

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Pure. Clean.

Natural.

Free from formulas that harm our hair and the environment. Modern, clean & plant-driven approach to hair.  

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Marula Oil

Rich with Oleic and Omega Fatty Acids, Marula promotes moisture and hydration while also providing a protective layer of nutrients and antioxidants.

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FOLLOW US @ALURAMBEAUTY