BEAUTY BEYOND COMPROMISE
PRODUCTS BUILT BY STYLISTS FOR STYLISTS
GLUTEN + SULFATE + PARABEN FREE
Gluten, sulfate, paraben, and cruelty free, our
vegan formulations contain coconut water.
We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.
NATURE'S MOST PERFECT WATER
Free from formulas that harm our hair and the environment. Modern, clean & plant-driven approach to hair.
Rich with Oleic and Omega Fatty Acids, Marula promotes moisture and hydration while also providing a protective layer of nutrients and antioxidants.