BEAUTY WITH A CONSCIENCE
Worry free hair care
Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.
We have trusted formulas and keep our ingredients lists fully transparent. Staying true to clean beauty we are dedicated to keeping you in the know. Each and every formula is formulated with the purest ingredients.
Aluram is 100% free of animal-derived ingredients, and ethically formulated with wonderful botanical extracts that nourish and beautify the best way possible.
WE ARE ABOUT A safer beauty experience.
All OF OUR PRODUCTS ARE 100% VEGAN, CRUELTY-FREE,
anD SULFATE-FREE. WE NEVER TEST ON ANIMALS.
Sulfates strip away natural moisture leading to dry and brittle hair, and can even lead to irritation. Our non-sulfate alternatives provide a lush lather without the baggage.
Gluten proteins simply aren’t ideal for hair care for multiple reasons. Combine this with allergy considerations, and it’s an easy decision to ban gluten from all of our products.
In today’s beauty there is no place for the mistreatment of animals. When we treat animals (and ourselves) with respect, we set an example for how we in return wish to be treated.
Parabens are shown to have detrimental effects to our bodies and environment. The very nature of “clean beauty” makes these chemicals one of Aluram’s most potent “no-no’s”.
Our Clear Conscience formulas also help protect your beautiful color. Gentle ingredients nourish & infuse color-treated hair allowing a full spectrum of healthy-looking gorgeous hues.