Shake well. Hold can 8-10 inches from dry hair, section, and spray onto roots. Massage thoroughly with fingertips to ensure roots are fully covered. Brush through to remove excess residue and style as desired.

Hydrofluorocarbon 152a, Butane, Alcohol Denat., Hordeum Vulgare Seed Flour, Tapioca Starch, Magnesium Stearate, Isopropyl MyristateI, Charcoal Powder, Sclerocarya Birrea (Marula) Seed Oil*, Vitis Vinifera (Grape) Seed Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Biotin, Phospholipids, Cocos Nucifera (Coconut) Water, Fragrance (Parfum), Propylene Glycol, Water (Aqua)(Eau), Benzyl Benzoate, Coumarin, Geraniol, Hexyl Cinnamal, Linalool *certified organic ingredients

This dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Adansonia Digitata (Baobab) Fruit Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Rosa Canina (Rose Hip) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Cocos Nucifera (Coconut) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Tocopheryl Acetate, Caprylic/Capric Triglycerides, Stearic Acid, Myristyl Myristate, Caprylyl Methicone, Glyceryl Stearate, Cyclopentasiloxane, Phenoxethenol, Caprylyl Glycol, Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Fragrance (Parfum), Corn Starch Modified, Polyacrylamide, Propanediol, C13-14 Isoparaffin, Laureth-7, Citric Acid, Coumarin, Linalool, Citral, Hexyl Cinnamal, Geraniol, Amyl Cinnamal, Benzyl Benzoate *certified organic ingredients

Massage into hands and around nails. Reapply if desired.

This clean beauty hand creme blends rich amounts of Shea Butter & Coconut Oil for advanced hydration that quickly absorbs into hands. Designed to soften & smooth the driest of skin, it’s a small yet essential luxury your hands won’t want to live without.

This clean beauty body lotion blends Squalane & Watermelon Seed Oil for the lush hydration of a rich body butter, but in a light and versatile lotion. Aluram’s coconut water based formula seemingly melts into skin for an elevated softness and radiance.

For beautiful and supple skin, apply daily or as desired.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Sorbitan Stearate, Myristyl Myristate, Ceteareth-25, Punica Granatum (Pomegranate) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Squalane, Charcoal Powder, Citrullus Lanatus (Watermelon) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Panthenol, Corn Starch Modified, Phenoxyethanol, Dimethicone, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Fragrance (Parfum), Citric Acid, Tocopheryl Acetate, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Hexyl Cinnamal, Limonene *certified organic ingredients

Work into damp hair from roots to ends and distribute evenly. Diffuse to enhance curls or let air dryfor a more relaxed look.

A gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerine, Cetearyl Alcohol, Oleth-10, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Opuntia Tuna Fruit (Prickly Pear) Extract, Helianthus Annuus (Sunflower) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil,* Spirulina Platensis Extract, Persea Gratissima (Avocado) Oil*, Biotin, Phospholipids, Polysorbate 60, PEG-150 Stearate, Steareth-20, Fragrance (Parfum), Cetrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Coumarin, Amyl Cinnamal, Benzyl Benzoate, Hexyl Cinnamal, Linalool *certified organic ingredients

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Cocamidopropyl Hydroxysultaine, PEG-40 Hydrogenated Castor Oil, Polyquaterinum 72, Polyquaternium 4, Polysorbate 20, Opuntia Tuna Fruit (Prickly Pear) Extract, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Persea Gratissima (Avocado) Oil*, Polyquaternium 11, Polyquaternium-70, Dipropylene Glycol, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Citric Acid, Trisodium Ethylendiamine Disuccinate, Benzyl Salicylate, Coumarin, Limonene, Linalool *certified organic ingredients

Control curly, coily, & wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract & Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.

Apply curl foam to clean, damp hair. For best results, scrunch foam from the ends while working your way up and let air dry or diffuse.

Apply 2-4 pumps from roots to ends. For maximum volume, apply 2-4 pumps onto a paddle brush and brush from roots to ends prior to blow drying.

This feathery foam gives weightless lift and volume to hair. Algae Extract & Biotin lightly nourish hair, providing shine and sealing in nutrients.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Polysorbate 20, PVP, Spirulina Platensis (Algae) Extract*, Biotin, Sclerocarya Birrea (Marula) Seed Oil*, Orbignya Oleifera (Babassu) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil*, Pongamia Glabra (Karanja) Seed Oil*, Lactobacillus/Quinoa Ferment Extract Filtrate, Adansonia Digitata (Baobab) Fruit Oil*, Phospholipids, Glycerin, Polyquaternium-55, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Trisodium Ethylendiamine Disuccinate, Panthenol, Citric Acid, Citronellol, Limonene *certified organic ingredients

Apply a small amount to damp hair from roots to ends, comb through. Blow dry, round brush or air dry hair, then style as usual.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, PVP, C12-15 Alkyl Benzoate, Glycerin, Phenyl Trimethicone, Polyquaternium-37, Sclerocarya Birrea (Marula) Seed Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Moringa Oleifera Seed Oil*, Persea Gratissima (Avocado) Oil*, Orbignya Oleifera (Babassu) Seed Oil*, Biotin, Phospholipids, Fragrance (Parfum), Lauryl Glucoside, Phenoxyethanol, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Hydroxyethylcellulose, Dicaprylyl Carbonate, Ethylhexylglycerin, Trisodium Ethylendiamine Disuccinate, Citric Acid, Coumarin, Limonene, Alpha-Isomethyl Ionone *certified organic ingredients

This silky cream smooths curls and eliminates frizz. Marula and Jojoba Oils enrich hair with fatty acids & essential vitamins to reduce fly aways, leaving hair smooth and tangle-free.

Instantly adds shine & eliminates frizz on all hair types. Coconut and Jojoba Oil replenish essential moisture for a healthy and vibrant sheen.

Ingredients/Ingrédients: Cyclopentasiloxane, Cyclohexasiloxane, Dimethiconol, Phenyl Trimethicone, Fragrance (Parfum), Cocos Nucifera (Coconut) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Rosa Canina (Rose Hip) Fruit Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Olea Europaea (Olive) Fruit Oil*, Dimethicone Crosspolymer, Benzyl Benzoate, Coumarin, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool. *certified organic ingredients

Apply 1-3 pumps into hands and smooth over dry hair, focusing on mid-length to ends.

Shampoo Wet hair, massage desired amount, lather, and rinse. Follow with Aluram Moisturizing Conditioner. Conditioner Massage gently into hairfrom mid-length to ends. Wait 1-2 minutes and rinse.

These silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.

Shampoo Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Cocos Nucifera (Coconut) Oil*, Charcoal Powder, Biotin, Phospholipids, Lauryl Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Lactylate, PPG-3 Caprylyl Ether, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Limonene*certified organic ingredients Conditioner Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Biotin, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Cocos Nucifera (Coconut) Oil*, Olea Europaea (Olive) Fruit Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Phospholipids, Fragrance (Parfum), Phenoxyethanol, PPG-3 Caprylyl Ether, C15-23 Alkane, C13-14 Alkane, Guar Hydroxypropyltrimonium Chloride, Diheptyl Succinate, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Capryloyl Glycerin/Sebacic Acid Copolymer, Trisodium Ethylenediamine Disuccinate, Citric Acid, Benzyl Salicylate, Hexyl Cinnamal *certified organic ingredients

Shampoo Wet hair, massage desired amount, lather, and rinse. Follow with Aluram Daily Conditioner. Conditioner Massage gently into hair from mid-length to ends. Wait 1-2 minutes and rinse.

Daily Shampoo Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Hydroxysultaine, Punica Granatum (Pomegranate) Seed Oil*, Charcoal Powder, Sclerocarya Birrea (Marula) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Spirulina Platensis (Algae) Extract*, Urtica Dioica (Nettle) Extract*, Citrullus Lanatus (Watermelon) Seed Oil, Lactobacillus/Quinoa Ferment Extract Filtrate, Lauryl Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Lactylate, PPG-3 Caprylyl Ether, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Citronellol, Coumarin, Limonene, Linalool *certified organic ingredients Daily Conditioner Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Caprylic/Capric Triglyceride, Rosa Canina (Rosehip) Fruit Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Punica Granatum (Pomegranate) Seed Oil*, Spirulina Platensis (Algae) Extract*, Urtica Dioica (Nettle) Extract*, Lactobacillus/Quinoa Ferment Extract Filtrate, Phenoxyethanol, C15-23 Alkane, C13-14 Alkane, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Diheptyl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Trisodium Ethylenediamine Disuccinate, Citric Acid, Ethylhexylglycerin, Coumarin, Limonene, Linalool *certified organic ingredients

These silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.

Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.

Apply a generous amount through wet hair and let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Biotin, Rosa Canina Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Phenoxyethanol, Citric Acid, Polyquaternium-7, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polysorbate 20, Ext Violet 2 (CI 60730), Citronellol, Coumarin, Limonene, Linalool *certified organic ingredients

Mist onto clean damp hair and comb through.

This silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Stearyl Alcohol, Cocos Nucifera (Coconut) Oil*, Lactobacillus/Quinoa Ferment Extract Filtrate, Pongamia Glabra (Karanja) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Moringa Oleifera Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Biotin, Phospholipids, C15-23 Alkane, C13-14 Alkane, PPG-3 Caprylyl Ether, Phenoxyethanol, Propanediol, Fragrance (Parfum), Butylene Glycol, Glycerin, Behentrimonium Chloride, Polyquaternium-37, Ethylhexylglycerin, Dicaprylyl Carbonate, Lauryl Glucoside, Citric Acid, Tocopheryl Acetate, Benzophenone-1, Trisodium Ethylendiamine Disuccinate, Cetrimonium Chloride, Alpha-Isomethyl Ionone, Hydroxycitronellal, Linalool *certified organic ingredients

Spray 6-10 inches from hair, layering for firmer hold.

This finishing spray provides long-lasting buildable hold while resisting humidity. Marula & Coconut Oils help strengthen hair & infuse nutrients while securing style and sheen.

Ingredients/Ingrédients: Alcohol Denat., Hydrofluorocarbon 152A, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Cocos Nucifera (Coconut) Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Urtica Dioica (Nettle) Extract*, Helianthus Annuus (Sunflower) Seed Oil*, Spirulina Platensis (Algae) Extract*, Persea Gratissima (Avocado) Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Moringa Oleifera Seed Oil*, Aminomethyl Propanol, Triethyl Citrate, Benzophenone-4, Tocopheryl Acetate, Panthenol, Water/Aqua/Eau, Glycerine, Isohexadecane, Cyclopentasiloxane, Fragrance (Parfum) *certified organic ingredients

Apply a small amount to damp hair from roots to ends, comb through. Finger style, blow dry or round brush hair, then style as usual.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, PVP, Glycerin, Dimethicone, Polyquaternium-55, Olea Europaea (Olive) Fruit Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Scelocarya Birrea (Marula) Seed Oil*, Punica Granatum (Pomegranate) Seed Oil*, Rosa Canina (Rosehip) Fruit Oil*, Pongamia Glabra Seed Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Phenoxyethanol, Fragrance (Parfum), Hydroxyethylcellulose, Polyquaternium-37, Cyclopentasiloxane, Cyclohexasiloxane, Lauryl Glucoside, Dicaprylyl Carbonate, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Trisodium Ethylendiamine Disuccinate, Citric Acid, Coumarin, Linalool, Alpha-Isomethyl Ionone, Limonene, Benzyl Benzoate *certified organic ingredients

This lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine.

Apply a small amount onto wet or dry hair to add texture, volume, & definition.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Synthetic Beeswax, Olea Europaea (Olive) Fruit Oil, Cetearyl Alcohol, PVP, Ozokerite, Diatomaceous Earth, Ricinus Communis (Castor) Seed Oil, Ceteareth-25, PEG-40 Hydrogenated Castor Oil, Isopropyl Palmitate, Dimethicone, Fragrance (Parfum), VP/VA Copolymer, Hydrogenated Rhus Verniciflua Peel Wax, Rhus Succedanea Fruit Wax, Sclerocarya Birrea Seed Oil*, Nigella Sativa Seed Oil*, Pongamia Glabra Seed Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Phenoxyethanol, Propanediol, Potassium Sorbate, Ethylhexylglycerin, Citric Acid , Ascorbyl Palmitate, Tocopherol, Coumarin, Linalool, Alpha-Isomethyl Ionone, Limonene, Benzyl Benzoate. *certified organic ingredients

Soft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.

This dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won’t weigh it down or it dry out.

Shake well. Spray 4-6" away throughout dry hair for texture, volume, and light hold. Reapply as needed to refresh your look.

Ingredients/Ingrédients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat., VP/VA Copolymer, Helianthus Annuus (Sunflower) Seed Oil*, Scierocarya Birrea (Marula) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Punica Granatum (Pomegranate) Seed Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Citrullus Lantaus (Watermelon) Seed Oil, Zeolite, PEG-12 Dimethicone, Acetyl Triethyl Citrate, Ethylhexyl Methoxycinnamate, Phenyl Trimethicone, Fragrance (Parfum), Benzyl Benzoate, Coumarin, Limonene, Linalool, Geraniol, Hexyl Cinnamal *certified organic ingredients

Transform dull & dry hair into smooth and silky while rejuvenating each strand with vibrant luster. A perfect blend of Squalane & Biotin provide superior hydration and nutrients to help revitalize the look & feel of over-processed hair and reduce breakage.

After shampooing with any Aluram shampoo, apply a generous amount evenly from scalp to ends. Leave on for up to 10 minutes, rinse and style as normal.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Cetyl Alcohol, Behentrimonium Chloride, Cyclopentasiloxane, Cetearyl Alcohol, Propanediol, Cocos Nucifera (Coconut) Oil, Amodimethicone, Quaternium-80, Polyquaterium-7, Glycerine, Squalane, Biotin, Phospholipids, Sclerocarya Birrea (Marula) Seed Oil, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Butyrospermum Parkii (Shea) Butter, Diheptyl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Dimethiconol, PEG-40 Hydrogenated Castor Oil, Ceteareth-25, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Benzyl Benzoate *certified organic ingredients

Shampoo Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium Lauroyl Methyl Isethionate, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Fragrance (Parfum), Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sclerocarya Birrea (Marula) Seed Oil*, Opuntia Tuna (Prickly Pear) Fruit Extract, Cocos Nucifera (Coconut) Oil*, Olea Europaea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Phenoxyethanol, Sodium Methyl Oleoyl Taurate, PEG-150 Pentaerythrityl Tetrastearate, PPG-3 Caprylyl Ether, Guar Hydroxypropyltrimonium Chloride, Magnesium Sulfate, Ethylhexylglycerine, Citric Acid, Tetrasodium Glutamate Diacetate, Benzyl Salicylate, Coumarin *certified organic ingredients Conditioner Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, Propanediol, Sclerocarya Birrea (Marula) Seed Oil*, Opuntia Tuna (Prickly Pear) Fruit Extract, Cocos Nucifera (Coconut) Oil *, Olea Europaea (Olive) Fruit Oil *, Ricinus Communis (Castor) Seed Oil *, Urtica Dioica (Nettle) Extract *, Helianthus Annuus (Sunflower) Seed Oil *, Ceteareth-25, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Polyquaternium-37, Lauryl Glucoside, Dicaprylyl Carbonate, PPG-3 Caprylyl Ether, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Tetrasodium Glutamate Diacetate, Citric Acid, Benzyl Salicylate *certified organic ingredients

Shampoo Wet hair, massage desired amount, lather, and rinse. Follow with Aluram Curl Conditioner. Conditioner Massage gently into hair from mid-length to ends. Wait 1-2 minutes and rinse.

Silicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel.

Shampoo Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Rosa Damascena (Rose) Flower Extract, Spirulina Platensis (Algae) Extract*, Hydrolyzed Rice Protein, Sclerocarya Birrea (Marula) Seed Oil*, Camellia Oleifera Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Moringa Oleifera Seed Oil, Dipropylene Glycol, Polyquaternium-70, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin,Citric Acid, Banzyl Salicyate, Limonene *certified organic ingredients Conditioner Cocos Nucifera (Coconut) Water, Cetearyl Alcohol, Behentrimonium Chloride, Propanediol, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis (Marshmallow) Leaf/Root Extract, Biotin, Sclerocarya Birrea (Marula) Seed Oil*, Hydrolyzed Rice Protein, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Rosa Canina (Rosehip) Fruit Oil*, Vitis Vinifera (Grape) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Ceteareth-25, Phenoxyethanol, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Lauryl Glucoside, Dicaprylyl Carbonate, Dipropylene Glycol, Polyquaternium-70, Polyquaternium-37, Trisodium Ethylendiamine Disuccinate, Citric Acid, Ethylhexylglycerin, Banzyl Salicyate, Limonene *certified organic ingredients

Give your hair the next level of volume! Aluram’s new Volumizing Shampoo & Volumizing Conditioner deliver weightless hydration for those with fine to medium hair looking for thicker and fuller locks!

Shampoo Wet hair, apply desired amount, lather and rinse. Follow with Aluram Volumizing Conditioner. Conditioner Massage gently into hair from mid-length to ends. Wait 1-2 minutes and rinse.

Directions: After shampooing with any Aluram shampoo, apply a generous amount evenly from scalp to ends. Leave on for up to 10 minutes for maximum toning. Rinse and style as normal.

Cocos Nucifera (Coconut) Water, Cetyl Alcohol, Behentrimonium Chloride, Cyclopentasiloxane, Cetearyl Alcohol, Propanediol, Amodimethicone, Sclerocarya Birrea (Marula) Seed Oil*, Calendula Officinalis (Marigold) Flower Extract, Squalane, Phospholipids, Biotin, Ricinus Communis (Castor) Seed Oil*, Persea Gratissima (Avocado) Oil*, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Quaternium-80, Fragrance (Parfum), Phenoxyethanol, Dimethiconol, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Benzoate, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool, Ext. Violet 2 (CI 60730) *certified organic ingredients

This essential treatment fights frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oildeeply condition, detangle, and revive dry & dull hair from daily damage.

Shake well. Hold can 8-10 inches from dry hair, section, and spray onto roots. Massage thoroughly with fingertips to ensure roots are fully covered. Brush through to remove excess residue and style as desired.

Hydrofluorocarbon 152a, Butane, Alcohol Denat., Hordeum Vulgare Seed Flour, Tapioca Starch, Magnesium Stearate, Isopropyl MyristateI, Charcoal Powder, Sclerocarya Birrea (Marula) Seed Oil*, Vitis Vinifera (Grape) Seed Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Biotin, Phospholipids, Cocos Nucifera (Coconut) Water, Fragrance (Parfum), Propylene Glycol, Water (Aqua)(Eau), Benzyl Benzoate, Coumarin, Geraniol, Hexyl Cinnamal, Linalool *certified organic ingredients

This dry shampoo instantly makes your hair feel revitalized and clean. Charcoal helps remove excess oil from scalp & hair, while Sea Buckthorn helps nourish and refresh. Use between washes to keep your hair looking fresh, fabulous, and oil free!

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Adansonia Digitata (Baobab) Fruit Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Rosa Canina (Rose Hip) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Cocos Nucifera (Coconut) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Tocopheryl Acetate, Caprylic/Capric Triglycerides, Stearic Acid, Myristyl Myristate, Caprylyl Methicone, Glyceryl Stearate, Cyclopentasiloxane, Phenoxethenol, Caprylyl Glycol, Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Fragrance (Parfum), Corn Starch Modified, Polyacrylamide, Propanediol, C13-14 Isoparaffin, Laureth-7, Citric Acid, Coumarin, Linalool, Citral, Hexyl Cinnamal, Geraniol, Amyl Cinnamal, Benzyl Benzoate *certified organic ingredients

Massage into hands and around nails. Reapply if desired.

This clean beauty hand creme blends rich amounts of Shea Butter & Coconut Oil for advanced hydration that quickly absorbs into hands. Designed to soften & smooth the driest of skin, it’s a small yet essential luxury your hands won’t want to live without.

This clean beauty body lotion blends Squalane & Watermelon Seed Oil for the lush hydration of a rich body butter, but in a light and versatile lotion. Aluram’s coconut water based formula seemingly melts into skin for an elevated softness and radiance.

For beautiful and supple skin, apply daily or as desired.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Sorbitan Stearate, Myristyl Myristate, Ceteareth-25, Punica Granatum (Pomegranate) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Squalane, Charcoal Powder, Citrullus Lanatus (Watermelon) Seed Oil, Cannabis Sativa (Hemp) Seed Oil, Panthenol, Corn Starch Modified, Phenoxyethanol, Dimethicone, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Fragrance (Parfum), Citric Acid, Tocopheryl Acetate, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Hexyl Cinnamal, Limonene *certified organic ingredients

Work into damp hair from roots to ends and distribute evenly. Diffuse to enhance curls or let air dryfor a more relaxed look.

A gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerine, Cetearyl Alcohol, Oleth-10, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Opuntia Tuna Fruit (Prickly Pear) Extract, Helianthus Annuus (Sunflower) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil,* Spirulina Platensis Extract, Persea Gratissima (Avocado) Oil*, Biotin, Phospholipids, Polysorbate 60, PEG-150 Stearate, Steareth-20, Fragrance (Parfum), Cetrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Coumarin, Amyl Cinnamal, Benzyl Benzoate, Hexyl Cinnamal, Linalool *certified organic ingredients

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Cocamidopropyl Hydroxysultaine, PEG-40 Hydrogenated Castor Oil, Polyquaterinum 72, Polyquaternium 4, Polysorbate 20, Opuntia Tuna Fruit (Prickly Pear) Extract, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Persea Gratissima (Avocado) Oil*, Polyquaternium 11, Polyquaternium-70, Dipropylene Glycol, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Citric Acid, Trisodium Ethylendiamine Disuccinate, Benzyl Salicylate, Coumarin, Limonene, Linalool *certified organic ingredients

Control curly, coily, & wavy hair with no crunch. This foam effortlessly shapes and defines curls for hours with a soft, lightweight hold. Prickly Pear Extract & Jojoba Oil give hair a healthy sheen while sealing in moisture to help fight frizz.

Apply curl foam to clean, damp hair. For best results, scrunch foam from the ends while working your way up and let air dry or diffuse.

Apply 2-4 pumps from roots to ends. For maximum volume, apply 2-4 pumps onto a paddle brush and brush from roots to ends prior to blow drying.

This feathery foam gives weightless lift and volume to hair. Algae Extract & Biotin lightly nourish hair, providing shine and sealing in nutrients.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Polysorbate 20, PVP, Spirulina Platensis (Algae) Extract*, Biotin, Sclerocarya Birrea (Marula) Seed Oil*, Orbignya Oleifera (Babassu) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil*, Pongamia Glabra (Karanja) Seed Oil*, Lactobacillus/Quinoa Ferment Extract Filtrate, Adansonia Digitata (Baobab) Fruit Oil*, Phospholipids, Glycerin, Polyquaternium-55, Phenoxyethanol, Caprylyl Glycol, Fragrance (Parfum), Trisodium Ethylendiamine Disuccinate, Panthenol, Citric Acid, Citronellol, Limonene *certified organic ingredients

Apply a small amount to damp hair from roots to ends, comb through. Blow dry, round brush or air dry hair, then style as usual.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, PVP, C12-15 Alkyl Benzoate, Glycerin, Phenyl Trimethicone, Polyquaternium-37, Sclerocarya Birrea (Marula) Seed Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Moringa Oleifera Seed Oil*, Persea Gratissima (Avocado) Oil*, Orbignya Oleifera (Babassu) Seed Oil*, Biotin, Phospholipids, Fragrance (Parfum), Lauryl Glucoside, Phenoxyethanol, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Hydroxyethylcellulose, Dicaprylyl Carbonate, Ethylhexylglycerin, Trisodium Ethylendiamine Disuccinate, Citric Acid, Coumarin, Limonene, Alpha-Isomethyl Ionone *certified organic ingredients

This silky cream smooths curls and eliminates frizz. Marula and Jojoba Oils enrich hair with fatty acids & essential vitamins to reduce fly aways, leaving hair smooth and tangle-free.

Instantly adds shine & eliminates frizz on all hair types. Coconut and Jojoba Oil replenish essential moisture for a healthy and vibrant sheen.

Ingredients/Ingrédients: Cyclopentasiloxane, Cyclohexasiloxane, Dimethiconol, Phenyl Trimethicone, Fragrance (Parfum), Cocos Nucifera (Coconut) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Rosa Canina (Rose Hip) Fruit Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Olea Europaea (Olive) Fruit Oil*, Dimethicone Crosspolymer, Benzyl Benzoate, Coumarin, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool. *certified organic ingredients

Apply 1-3 pumps into hands and smooth over dry hair, focusing on mid-length to ends.

Shampoo Wet hair, massage desired amount, lather, and rinse. Follow with Aluram Moisturizing Conditioner. Conditioner Massage gently into hairfrom mid-length to ends. Wait 1-2 minutes and rinse.

These silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.

Shampoo Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Cocos Nucifera (Coconut) Oil*, Charcoal Powder, Biotin, Phospholipids, Lauryl Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Lactylate, PPG-3 Caprylyl Ether, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Limonene*certified organic ingredients Conditioner Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Caprylic/Capric Triglyceride, Hippophae Rhamnoides (Sea Buckthorn) Oil*, Biotin, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Cocos Nucifera (Coconut) Oil*, Olea Europaea (Olive) Fruit Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Phospholipids, Fragrance (Parfum), Phenoxyethanol, PPG-3 Caprylyl Ether, C15-23 Alkane, C13-14 Alkane, Guar Hydroxypropyltrimonium Chloride, Diheptyl Succinate, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Capryloyl Glycerin/Sebacic Acid Copolymer, Trisodium Ethylenediamine Disuccinate, Citric Acid, Benzyl Salicylate, Hexyl Cinnamal *certified organic ingredients

Shampoo Wet hair, massage desired amount, lather, and rinse. Follow with Aluram Daily Conditioner. Conditioner Massage gently into hair from mid-length to ends. Wait 1-2 minutes and rinse.

Daily Shampoo Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Hydroxysultaine, Punica Granatum (Pomegranate) Seed Oil*, Charcoal Powder, Sclerocarya Birrea (Marula) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Spirulina Platensis (Algae) Extract*, Urtica Dioica (Nettle) Extract*, Citrullus Lanatus (Watermelon) Seed Oil, Lactobacillus/Quinoa Ferment Extract Filtrate, Lauryl Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Lactylate, PPG-3 Caprylyl Ether, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Citronellol, Coumarin, Limonene, Linalool *certified organic ingredients Daily Conditioner Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Caprylic/Capric Triglyceride, Rosa Canina (Rosehip) Fruit Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Punica Granatum (Pomegranate) Seed Oil*, Spirulina Platensis (Algae) Extract*, Urtica Dioica (Nettle) Extract*, Lactobacillus/Quinoa Ferment Extract Filtrate, Phenoxyethanol, C15-23 Alkane, C13-14 Alkane, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Diheptyl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Trisodium Ethylenediamine Disuccinate, Citric Acid, Ethylhexylglycerin, Coumarin, Limonene, Linalool *certified organic ingredients

These silicone-free formulas gently cleanse and condition, leaving hair feeling fresh and vibrant. Charcoal helps naturally detoxify while Pomegranate Seed Oil, Rosehip & Watermelon Seed Oil nourish hair, locking in color & shine.

Banish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.

Apply a generous amount through wet hair and let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Biotin, Rosa Canina Fruit Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Persea Gratissima (Avocado) Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Charcoal Powder, Phospholipids, Fragrance (Parfum), Phenoxyethanol, Citric Acid, Polyquaternium-7, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polysorbate 20, Ext Violet 2 (CI 60730), Citronellol, Coumarin, Limonene, Linalool *certified organic ingredients

Mist onto clean damp hair and comb through.

This silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Stearyl Alcohol, Cocos Nucifera (Coconut) Oil*, Lactobacillus/Quinoa Ferment Extract Filtrate, Pongamia Glabra (Karanja) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Moringa Oleifera Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Biotin, Phospholipids, C15-23 Alkane, C13-14 Alkane, PPG-3 Caprylyl Ether, Phenoxyethanol, Propanediol, Fragrance (Parfum), Butylene Glycol, Glycerin, Behentrimonium Chloride, Polyquaternium-37, Ethylhexylglycerin, Dicaprylyl Carbonate, Lauryl Glucoside, Citric Acid, Tocopheryl Acetate, Benzophenone-1, Trisodium Ethylendiamine Disuccinate, Cetrimonium Chloride, Alpha-Isomethyl Ionone, Hydroxycitronellal, Linalool *certified organic ingredients

Spray 6-10 inches from hair, layering for firmer hold.

This finishing spray provides long-lasting buildable hold while resisting humidity. Marula & Coconut Oils help strengthen hair & infuse nutrients while securing style and sheen.

Ingredients/Ingrédients: Alcohol Denat., Hydrofluorocarbon 152A, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Cocos Nucifera (Coconut) Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Urtica Dioica (Nettle) Extract*, Helianthus Annuus (Sunflower) Seed Oil*, Spirulina Platensis (Algae) Extract*, Persea Gratissima (Avocado) Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Moringa Oleifera Seed Oil*, Aminomethyl Propanol, Triethyl Citrate, Benzophenone-4, Tocopheryl Acetate, Panthenol, Water/Aqua/Eau, Glycerine, Isohexadecane, Cyclopentasiloxane, Fragrance (Parfum) *certified organic ingredients

Apply a small amount to damp hair from roots to ends, comb through. Finger style, blow dry or round brush hair, then style as usual.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, PVP, Glycerin, Dimethicone, Polyquaternium-55, Olea Europaea (Olive) Fruit Oil*, Nigella Sativa (Black Cumin) Seed Oil*, Scelocarya Birrea (Marula) Seed Oil*, Punica Granatum (Pomegranate) Seed Oil*, Rosa Canina (Rosehip) Fruit Oil*, Pongamia Glabra Seed Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Phenoxyethanol, Fragrance (Parfum), Hydroxyethylcellulose, Polyquaternium-37, Cyclopentasiloxane, Cyclohexasiloxane, Lauryl Glucoside, Dicaprylyl Carbonate, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Trisodium Ethylendiamine Disuccinate, Citric Acid, Coumarin, Linalool, Alpha-Isomethyl Ionone, Limonene, Benzyl Benzoate *certified organic ingredients

This lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine.

Apply a small amount onto wet or dry hair to add texture, volume, & definition.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Synthetic Beeswax, Olea Europaea (Olive) Fruit Oil, Cetearyl Alcohol, PVP, Ozokerite, Diatomaceous Earth, Ricinus Communis (Castor) Seed Oil, Ceteareth-25, PEG-40 Hydrogenated Castor Oil, Isopropyl Palmitate, Dimethicone, Fragrance (Parfum), VP/VA Copolymer, Hydrogenated Rhus Verniciflua Peel Wax, Rhus Succedanea Fruit Wax, Sclerocarya Birrea Seed Oil*, Nigella Sativa Seed Oil*, Pongamia Glabra Seed Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Phenoxyethanol, Propanediol, Potassium Sorbate, Ethylhexylglycerin, Citric Acid , Ascorbyl Palmitate, Tocopherol, Coumarin, Linalool, Alpha-Isomethyl Ionone, Limonene, Benzyl Benzoate. *certified organic ingredients

Soft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.

This dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won’t weigh it down or it dry out.

Shake well. Spray 4-6" away throughout dry hair for texture, volume, and light hold. Reapply as needed to refresh your look.

Ingredients/Ingrédients: Hydrofluorocarbon 152A, Dimethyl Ether, Alcohol Denat., VP/VA Copolymer, Helianthus Annuus (Sunflower) Seed Oil*, Scierocarya Birrea (Marula) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Punica Granatum (Pomegranate) Seed Oil*, Adansonia Digitata (Baobab) Fruit Oil*, Citrullus Lantaus (Watermelon) Seed Oil, Zeolite, PEG-12 Dimethicone, Acetyl Triethyl Citrate, Ethylhexyl Methoxycinnamate, Phenyl Trimethicone, Fragrance (Parfum), Benzyl Benzoate, Coumarin, Limonene, Linalool, Geraniol, Hexyl Cinnamal *certified organic ingredients

Transform dull & dry hair into smooth and silky while rejuvenating each strand with vibrant luster. A perfect blend of Squalane & Biotin provide superior hydration and nutrients to help revitalize the look & feel of over-processed hair and reduce breakage.

After shampooing with any Aluram shampoo, apply a generous amount evenly from scalp to ends. Leave on for up to 10 minutes, rinse and style as normal.

Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Cetyl Alcohol, Behentrimonium Chloride, Cyclopentasiloxane, Cetearyl Alcohol, Propanediol, Cocos Nucifera (Coconut) Oil, Amodimethicone, Quaternium-80, Polyquaterium-7, Glycerine, Squalane, Biotin, Phospholipids, Sclerocarya Birrea (Marula) Seed Oil, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Orbignya Oleifera (Babassu) Seed Oil, Butyrospermum Parkii (Shea) Butter, Diheptyl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Dimethiconol, PEG-40 Hydrogenated Castor Oil, Ceteareth-25, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Benzyl Benzoate *certified organic ingredients

Shampoo Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Sodium Lauroyl Methyl Isethionate, Glycerin, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Fragrance (Parfum), Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sclerocarya Birrea (Marula) Seed Oil*, Opuntia Tuna (Prickly Pear) Fruit Extract, Cocos Nucifera (Coconut) Oil*, Olea Europaea (Olive) Fruit Oil*, Butyrospermum Parkii (Shea) Butter*, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Phenoxyethanol, Sodium Methyl Oleoyl Taurate, PEG-150 Pentaerythrityl Tetrastearate, PPG-3 Caprylyl Ether, Guar Hydroxypropyltrimonium Chloride, Magnesium Sulfate, Ethylhexylglycerine, Citric Acid, Tetrasodium Glutamate Diacetate, Benzyl Salicylate, Coumarin *certified organic ingredients Conditioner Ingredients/Ingrédients: Cocos Nucifera (Coconut) Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, Propanediol, Sclerocarya Birrea (Marula) Seed Oil*, Opuntia Tuna (Prickly Pear) Fruit Extract, Cocos Nucifera (Coconut) Oil *, Olea Europaea (Olive) Fruit Oil *, Ricinus Communis (Castor) Seed Oil *, Urtica Dioica (Nettle) Extract *, Helianthus Annuus (Sunflower) Seed Oil *, Ceteareth-25, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Polyquaternium-37, Lauryl Glucoside, Dicaprylyl Carbonate, PPG-3 Caprylyl Ether, Hydroxyethylcellulose, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Tetrasodium Glutamate Diacetate, Citric Acid, Benzyl Salicylate *certified organic ingredients

Shampoo Wet hair, massage desired amount, lather, and rinse. Follow with Aluram Curl Conditioner. Conditioner Massage gently into hair from mid-length to ends. Wait 1-2 minutes and rinse.

Silicone-free formulas that cleanses & conditions to tame for beautiful and healthier looking curls. Prickly Pear improves hair elasticity, reducing the occurrence of breakage and split ends while Coconut Oil adds shine & moisture. Your curls will have less frizz, with more definition and a healthy look & feel.

Shampoo Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Rosa Damascena (Rose) Flower Extract, Spirulina Platensis (Algae) Extract*, Hydrolyzed Rice Protein, Sclerocarya Birrea (Marula) Seed Oil*, Camellia Oleifera Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil*, Citrullus Lanatus (Watermelon) Seed Oil, Moringa Oleifera Seed Oil, Dipropylene Glycol, Polyquaternium-70, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin,Citric Acid, Banzyl Salicyate, Limonene *certified organic ingredients Conditioner Cocos Nucifera (Coconut) Water, Cetearyl Alcohol, Behentrimonium Chloride, Propanediol, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis (Marshmallow) Leaf/Root Extract, Biotin, Sclerocarya Birrea (Marula) Seed Oil*, Hydrolyzed Rice Protein, Helianthus Annuus (Sunflower) Seed Oil*, Urtica Dioica (Nettle) Extract*, Rosa Canina (Rosehip) Fruit Oil*, Vitis Vinifera (Grape) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Ceteareth-25, Phenoxyethanol, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Lauryl Glucoside, Dicaprylyl Carbonate, Dipropylene Glycol, Polyquaternium-70, Polyquaternium-37, Trisodium Ethylendiamine Disuccinate, Citric Acid, Ethylhexylglycerin, Banzyl Salicyate, Limonene *certified organic ingredients

Give your hair the next level of volume! Aluram’s new Volumizing Shampoo & Volumizing Conditioner deliver weightless hydration for those with fine to medium hair looking for thicker and fuller locks!

Shampoo Wet hair, apply desired amount, lather and rinse. Follow with Aluram Volumizing Conditioner. Conditioner Massage gently into hair from mid-length to ends. Wait 1-2 minutes and rinse.

Directions: After shampooing with any Aluram shampoo, apply a generous amount evenly from scalp to ends. Leave on for up to 10 minutes for maximum toning. Rinse and style as normal.

Cocos Nucifera (Coconut) Water, Cetyl Alcohol, Behentrimonium Chloride, Cyclopentasiloxane, Cetearyl Alcohol, Propanediol, Amodimethicone, Sclerocarya Birrea (Marula) Seed Oil*, Calendula Officinalis (Marigold) Flower Extract, Squalane, Phospholipids, Biotin, Ricinus Communis (Castor) Seed Oil*, Persea Gratissima (Avocado) Oil*, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Quaternium-80, Fragrance (Parfum), Phenoxyethanol, Dimethiconol, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Benzoate, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool, Ext. Violet 2 (CI 60730) *certified organic ingredients

This essential treatment fights frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oildeeply condition, detangle, and revive dry & dull hair from daily damage.