INGREDIENTS
Clean beauty.
Clear conscience.
Clean beauty.
Clear conscience.
clean & simple.
Aluram's products are simply made by taking out all the not-so-good stuff. Our formulas are made for high performance. Our shampoos, conditioners, treatments, and stylers all work to deliver maximum effectiveness within a minimal routine. Combining science and nature everything we do begins in our very own lab creating custom formulas with the passion to solve everyday hair problems with not-so-everyday ingredients.
NOT A CHANCE
WE SAID YES
Ammonia
Animal by products
Benzalkonium Chloride
Butylated Hydroxyanisole
Butylated Hydroxytoluene
Carcinogens
Ethylenedaiminetetraacetic acid (EDTA) Ethanolamines (MEA, DEA, TEA) Formaldehyde (DMDM Hydantoin + Urea) GMO's
Heavy Metals – Aluminum, Lead, etc Hydroquinone
Methylisothiazolinone Methylchloroisothiazolinone
Mineral Oil
Nano Particles
Oxybenzone
Parabens
Phthalates
Sodium Chloride
Sodium Lauryl Sulfate
Sodium Laureth Sulfate
Triclosan and Triclocarban
Wheat Proteins (Gluten)
Algae Extract
Avocado Oil
Babassu Oil
Baobab Oil
Biotin
Black Cumin Oil
Castor Oil
Charcoal
Coconut Oil
Coconut Water
Jojoba Oil
Karanja Oil
Marula Oil
Moringa Oil
Nettle Extract
Olive Oil
Pomegranate Seed Oil
Prickly Pear
Quinoa Extract
Rice Protein
Rosehip Oil
Rose Water
Sea Buckthorn Oil
Watermelon Seed Oil
Coconut water
Nature’s most pure & perfect water
Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.
• Contains nutrients that are essential to the health & beauty of your hair; infusing strands with hydration, strength, and shine.
• Promotes healthy hair and a healthy scalp; the foundation of softer, stronger, more luxurious hair.
• Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants
Inspired by
Marula Oil
Marula Oil is infused into each of our products.
​
• Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditioners that may dehydrate.
​
• Marula is a smaller molecule that absorbs into the hair, sealing, smoothing, and repairing the cuticle.
​
• Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants.
The PUREST OF INGREDIENTS
Babassu Oil
​
This oil boasts a high moisture-retaining capacity, meaning it doesn't evaporate or break down easily.
Algae Extract
​
This vitamin powerhouse infuses vitamins, nutrients and proteins for healthy-looking luster and volume.
Avocado Oil
​
This beloved plant’s essential fats intensely nourish hair for smoothness and shine.
​
Baobab Oil
​
Deeply penetrating, baobab’s omega 3 Fatty acids and vitamins infuse hair with lush moisture.
​​
Biotin
Vital to the beauty and health of hair, replenishing hair’s biotin helps improve strength and vibrancy.
​
Black Cumin Oil
Amino and fatty acids provide a protective layer on hair to help seal in moisture and tame frizz.​
Charcoal
​
Nature’s magnet for toxins and impurities, activated charcoal helps gently cleanse the hair and scalp.
Castor Oil
This lightweight oil is able to penetrate deep in to the hair shaft to add moisture and lock it in.
​
​​
Jojoba Oil
This nutrient-balanced oil provides perfect moisture, coating hair for remarkable smoothness.
Coconut Oil
Rich and perfect – coconut oil’s exceptionally high fat content adds lush shine and moisture.
Coconut Water
Nature's purest renewer for both skin and hair
​​
Karanja Oil
​
Karanja’s fatty acids bind essential moisture to hair, helping lock in softness and strength.
Marula Oil
​
Versatile and light, marula’s potent essential fatty acids and vitamins easily absorb to help fortify strength and shine.
Moringa Oil
​
Magically light and clear, this oil’s proteins and nutrients infuse hair for added strength and beautiful luster.
Nettle Extract
​
Helps encourage greater absorption of nutrients to hair to improve curl pattern.
Olive Oil
​
This rich oil’s fatty acid content is bliss for the shine and softness of hair.
Pomegranate Seed Oil
​
Rich in antioxidants and nutrients, the “divine fruit” easily absorbs for softness and shine.
Sea Buckthorn Oil ​
​
This superfruit moisturizes without adding weight to the hair, defrizzes and helps fight split ends
​​
Watermelon Seed Oil ​
​
Refreshing, light, and easily absorbed, this oil’s nutrients fortify hair and scalp without clogging pores.
Quinoa Extract
​
Packed with protein and amino acids that provide exceptional hydration and softness to the cuticle layer of the hair.
Prickly Pear
​
Elevates elasticity - leaving perfect curls with added definition and less frizz. Contains rich amounts of Vitamin E which acts as a conditioner. Also helps create shine & gloss and helps reduce frizz.
Rosehip Oil
​
Revered for its ability to sooth and beautify, Rosehip’s vitamins and essential fatty acids help restore luster to the hair.
Squalane
​
Ethically sourced from sugar cane and contains valuable lipids that mimic hair’s natural oils.
Excellent in boosting moisture while helping correct lifeless, over processed hair.