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INGREDIENTS 

Clean beauty.

Clear conscience.  

Clean beauty.

Clear conscience.  

PURE. SIMPLE. NATURAL.

Aluram's products are simply made by taking out all the not-so-good stuff. Our naturally derived formulas are made for high performance. Our shampoos, conditioners, treatments, and stylers all work to deliver maximum effectiveness within a minimal routine. Combining science and nature everything we do begins in our very own lab creating custom formulas with the passion to solve everyday hair problems with not-so-everyday ingredients. 

NOT A CHANCE  

WE SAID YES

​Ammonia

Animal by products

Benzalkonium Chloride

Butylated Hydroxyanisole &

Butylated Hydroxytoluene

Carcinogens

Ethylenedaiminetetraacetic acid (EDTA) Ethanolamines (MEA, DEA, TEA)

Formaldehyde (DMDM Hydantoin + Urea) GMO's

Heavy Metals – Aluminum, Lead, etc Hydroquinone

Methylisothiazolinone &Methylchloroisothiazolinone

Mineral Oil

Nano Particles

Oxybenzone

Parabens

Phthalates

Sodium Chloride

Sodium Lauryl Sulfate & Sodium Laureth Sulfate Triclosan and Triclocarban

Wheat Proteins (Gluten)

Algae Extract

Avocado Oil

Babassu Oil

Baobab Oil

Biotin

Black Cumin Oil

Castor Oil

Charcoal

Coconut Oil

Coconut Water

Jojoba Oil

Karanja Oil

Marula Oil

Moringa Oil

Nettle Extract

Olive Oil

Pomegranate Seed Oil

Prickly Pear

Quinoa Extract

Rosehip Oil

SeaBuckthorn Oil

Squalane Oil

Watermelon Seed Oil

Coconut water-based 

Nature’s most pure & perfect water

 

Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.

 

• Contains nutrients that are essential to the health & beauty of your hair; infusing strands with hydration, strength, and shine.

 

• Promotes healthy hair and a healthy scalp; the foundation of softer, stronger, more luxurious hair.

 

• Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants

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Inspired by

Marula Oil

Marula Oil is infused into each of our products.

• Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditioners that may dehydrate.

• Marula is a smaller molecule that absorbs into the hair, sealing, smoothing, and repairing the cuticle.

• Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants. 

The PUREST OF INGREDIENTS

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Babassu Oil 

This oil boasts a high moisture-retaining capacity, meaning it doesn't evaporate or break down easily.
 

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Algae Extract

This vitamin powerhouse infuses vitamins, nutrients and proteins for healthy-looking luster and volume. 

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Avocado Oil 

This beloved plant’s essential fats intensely nourish hair for smoothness and shine.

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Baobab Oil 

Deeply penetrating, baobab’s omega 3 Fatty acids and vitamins infuse hair with lush moisture.

  

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Biotin 

 

Vital to the beauty and health of hair, replenishing hair’s biotin helps improve strength and vibrancy.

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Black Cumin Oil 

 

Amino and fatty acids provide a protective layer on hair to help seal in moisture and tame frizz.

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Charcoal 

Nature’s magnet for toxins and impurities, activated charcoal helps gently cleanse the hair and scalp.

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Castor Oil 

 

This lightweight oil is able to penetrate deep in to the hair shaft to add moisture and lock it in.

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Jojoba Oil 

 

This nutrient-balanced oil provides perfect moisture, coating hair for remarkable smoothness.

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Coconut Oil 

 

Rich, natural and perfect – coconut oil’s exceptionally high fat content adds lush shine and moisture.

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Coconut Water

 

Nature's purest renewer for both skin and hair 

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Karanja Oil 

Karanja’s fatty acids bind essential moisture to hair, helping lock in softness and strength.

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Marula Oil 

Versatile and light, marula’s potent essential fatty acids and vitamins easily absorb to help fortify strength and shine.

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Moringa Oil 

Magically light and clear, this oil’s proteins and nutrients infuse hair for added strength and beautiful luster.

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Nettle Extract 

Helps encourage greater absorption of nutrients to hair to improve curl pattern.

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Olive Oil 

This rich oil’s fatty acid content is bliss for the shine and softness of hair.

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Pomegranate Seed Oil

Rich in antioxidants and nutrients, the “divine fruit” easily absorbs for softness and shine.

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Sea Buckthorn Oil 

This superfruit moisturizes without adding weight to the hair, defrizzes and helps fight split ends

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Watermelon Seed Oil 

Refreshing, light, and easily absorbed, this oil’s nutrients fortify hair and scalp without clogging pores.

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Quinoa Extract

Packed with protein and amino acids that provide exceptional hydration and softness to the cuticle layer of the hair.

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Prickly Pear

Elevates elasticity - leaving perfect curls with added definition and less frizz. Contains rich amounts of Vitamin E which acts as a natural conditioner. Also helps create shine & gloss and helps reduce frizz.

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Rosehip Oil

Revered for its ability to sooth and beautify, Rosehip’s vitamins and essential fatty acids help restore luster to the hair.

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Squalane

Ethically sourced from sugar cane and contains valuable lipids that mimic hair’s natural oils.

Excellent in boosting moisture while helping correct lifeless, over processed hair.