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Benefits of Coconut & Marula Oil

Aluram products are simple, natural, and safe for our hair and the environment! Talk about a double Win! Our clean beauty formulas were developed because we believe beauty should be beyond compromise.

If you’re new to Aluram, you might not yet know where we got our name from. Marula spelt backwards= Aluram! You will find marula oil in all of our formulations. Along with coconut water, there are huge reasons we chose these two ingredients as the core ingredients for our brand.


If you want to know the holy grail of oils, this is it! Marula oil has a very small molecule which is very light in texture allowing it to easily absorb into hair. It provides antioxidants, hydration, and a satin feel to the hair while smoothing the cuticle and helping protect against environmental stresses. Marula oil is featured in all of our Aluram formulations. This is a game changer when added to your hair products, and we know you will be grateful we did when you try them!


Drinking coconut water has many health benefits, but did you know it's just as beneficial when added to your everyday products? Coconut water is the foundation of all of our water-based formulas.

Why coconut water? This is known as “nature’s most perfect water”, so we would be crazy to pick anything but the best. The refreshing juice within the coconut is a rich, hydrating elixir packed with electrolytes, amino acids, vitamin c, and potassium. These nutrients are essential in providing hydration, strength, and shine to each and every one of your strands. This creates a healthy environment for both your scalp and hair.

Now more than ever we should be paying attention to what we use on our skin, hair, and nails. Harsh ingredients lead to harsh results, and no one wants rough looking hair. Marula oil and coconut water are so beneficial for our hair, it really was a no brainer when it came to choosing the core to our products! TLC goes a long way when it comes to our locks, and we made it simple for you. We’ve cleaned up haircare so you can continue to have clean beauty and a clear conscience!


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