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Smooth & Shine

If there are two things we can’t get enough of for our hair, it’s hands down how soft and smooth it feels when it’s at its best! Whether you’re fighting the dryness in a harsh winter, or the drying effects of sunshine and chlorine, finding the right products when styling can be trying. No matter what season you’re headed into, our Smoothing Cream and Shine Serum can help you achieve your hair goals each and every day!



Smoothing Cream

Aluram's Smoothing Cream is a prime product to use during your styling routine for so many reasons. When hearing the word ‘smooth,’ you may be thinking it’s only for straight styles. This couldn’t be further from the truth! Our Smoothing Cream is for both sleek and curly styles. It fights frizz no matter what look you’re trying to achieve, and it actually helps smooth curls to help them look bouncy and full of life! This light-weight cream provides thermal protection to avoid damage that all of our favorite hot tools can cause over time. Thermal protection is something many tend to forget about, but it is so important for the health of your hair. When products provide heat protection, this means there is a barrier added between your hair strands and your hot tool. This barrier fights off frizz and locks in moisture, promising smoothness, and softness!

Coconut Water, Marula Oil, Jojoba Seed Oil, and Biotin are key ingredients within the Smoothing Cream which all help strengthen and seal split ends. The perfect blow-dry cream that promotes healthy, smooth shiny hair!






Shine Serum

Aluram Shine Serum is a true fan favorite! If you haven’t had a chance to try this, you are missing out! This miracle product is a game changer for a variety of reasons, and the scent is delicious! A serum that not only conditions and detangles, but results in soft, manageable hair. With a light-weight and non greasy formula, this is great for all hair types and can be used on both damp and dry hair. Ultimate softness is enhanced due to Coconut, Jojoba, Avocado, Marula, and Rose Hip Oils.


If you’re one to blow dry and heat style often, our Shine Serum decreases the dry time and provides thermal protection at the same time! Don’t worry if you’re a wash-and-go gal, adding this on damp hair will still leave your hair feeling and smelling fabulous, all while still fighting humidity and keeping the frizz at bay.

After styling, try taking a pea sized amount and run through mid strands to ends of your hair for added shine and softness…or simply just to keep pesky flyaways down! Cocktailing the Smoothing Cream with the Shine Serum is the ultimate duo for healthy looking hair that we all strive to have!


The colder months are on the horizon, which means we need to ensure we are using products that add moisture and shine! The oils infused in our Smoothing Cream and Shine Serum will leave your hair looking and feeling exceptional. What is your favorite way to use these products? We’d love to see how you style your hair or your clients' hair using our Smooth and Shine goodies! Tag us in your reels and photos on Instagram (@alurambeauty) for a chance to be showcased on our feed!


Clean Beauty, Clear Conscience

Aluram