Clean Beauty, Bright Futures

As 2025 comes to a close, we’re pressing pause for just a moment to reflect on a year that was full of growth, creativity, and a whole lot of exciting movement at Aluram! From the very beginning of the year, our focus was on expanding the brand in ways that felt fresh, thoughtful, and true to who we are: creating products and experiences that make everyday haircare feel just a little more elevated and a lot more fun! 

This year brought an exciting wave of new launches, including the Heat Defense Mist, formulated to help protect hair from heat damage while styling and the High Shine Anti-Frizz Blowout Spray, both designed to make effortless styling feel polished, smooth, and touchable. We also introduced our Pre-Wash Scalp Treatment which brought scalp care to the forefront, along with Hair & Body Fragrance Mists and Seasonal Lotions that made everyday routines feel a little more special. Each new addition was thoughtfully created to balance performance with Clean Beauty formulas that fit seamlessly into real life! 

Beyond products, 2025 focused on strengthening our professional community. By expanding our education for stylists and salon owners, we created meaningful opportunities to share knowledge, honor the craft, and learn together! Be on the lookout for new virtual education opportunities launching in 2026, designed to make learning more accessible than ever! As we look ahead to 2026, the excitement is building! With new launches and fresh ideas on the horizon, Aluram continues to innovate while staying true to clean beauty and helping professionals create with a clear conscience. We can’t wait to share what’s next- bringing even more inspiration, education, and joy to salons, stylists, and haircare lovers everywhere! 

Here’s to closing out this year with gratitude and stepping into the new year ready to turn up the creativity, expand opportunities, and explore all that’s possible with clean, conscious beauty! 2026 is calling and it’s full of possibilities, bold moves, and clean beauty done the Aluram way… Cheers! 

Clean Beauty,Clear Conscience

Aluram