Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.



Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.


These nutrients are essential to the health & beauty of your hair; infusing strands with hydration, strength and shine.  Not only does coconut water aid in promoting healthy hair, it also aids in a healthy scalp; the foundation of softer, stronger, more luxurious hair.


If coconut water is so perfect, why not use it in everything? Better yet, why not make it your base?


Coconut water is the base for every Aluram product possible, because when it comes to your hair too much of a good thing is a great thing. Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants, this is nature’s most pure & perfect water.

Aluram’s name and natural beauty is also inspired by Marula Oil, which is infused into each of our products. The people of Tsonga, Mozambique and South Africa have been using Marula Oil for hundreds of years for natural remedies and beauty rituals.


Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditions that may dehydrate.


Unlike traditional hydrating oils that are thicker and coat the hair yet do not penetrate, Marula is a smaller molecule which absorbs into hair, sealing, smoothing and repairing the cuticle.


Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants.

our secret is hidden in plain sight